About Edna
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Hi! Welcome to my portfolio - this is a work in progress :)
Product Manager
Data-Driven, Detail-Oriented,
Problem Solver
Bio
My goal is to view the product and its features from the eyes of the user and to create an optimized experience that eases pain points and brings joy.
As a former Sales Manager turned Product Manager, I understand what it means to build products that are high-quality, precise in solving a user's needs, and realistic to estimates. I have built awareness for the small details, which is helpful for working through requirements, models and prototypes with cross-functional team members. I feel at ease working with engineers, designers, creatives, data scientists & other business-oriented individuals. I can problem-solve while actively maintaining a holistic viewpoint through various phases.
For 8 years
I developed a wide range skill sets across disciplines including digital marketing, conversion optimization and UX. I worked with complex business requirements, product marketing, digital products, and designed experiences for clients. These experiences have given me unique insights into the product lifecycle and has allowed me to think through the entire customer journey while challenging our own assumptions.
Revinate
Regional Manager, SEA
Hospitality CRM Sales
Tech-centered role headquartered in San Francisco, USA. I coached seasoned hoteliers in understanding their online media, analyzed complex guest data from various sources by pulling a single view of their guests. I helped hoteliers deliver the cleanest intelligence to drive direct revenue and personalised guest experiences.
Spinergy
Corporate MICE, SEA, Europe, UAE
Outbound Travel Event Planning
Designed 10 creative full-fledged Incentive Proposals to destinations like Istanbul, Dubai, Barcelona, Osaka and Athens. I aligned internal business, marketing and sales, external partners and vendors. I pitched concepts, took ideas from Post-it to Profits, and managed resources for cost optimisation.
Noteworthy Skills
Complete Product Lifecycle, Customer Interviews & Personas, Journey Maps, Market Research, Hypothesis Validation, Data Analysis & Visualization, Digital Marketing, Design & UX Principles, Google Sheets, Optimizely, Google Analytics, Google Tag Manager, Figma, Miro, G Suite Apps, Slack, Intercom, Salesforce, Jira, SCRUM & Agile Methodology, API, RegEx, JSON, HTML/CSS
“A very high standard that helps push teams forward to produce the best possible outcome. As Product Manager, owns the process and understands how to communicate in all directions so that everyone in the organization stays on the same page.”
— Dominic Ong, Head of Product @ Zenyum
Let's Connect
Please feel free to reach out.
I am open to chatting about work or side projects opportunities, sharing my feedback or input, and really anything... As always, I’ll my best to answer you in a timely fashion. Cheers.
"Edna is a very energetic and enthusiastic person.
As a PM, she has good functional clarity of Zenyum flows. She provides requirements accurately and clearly sets the priorities and timelines. Our team can easily communicate with her on blocker issues and implementations. She is very responsive and is always available to the team.
She is also super understanding and supportive in case there are bandwidth or other such issues. She always does UAT of her features and does her own research and debug before raising them to the team. Team meetings with her are super fun and she gives genuine feedback and appreciation to the team."
— Divya Mathew, Technical Lead at Keyvalue Software Systems
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