Hi! Welcome to my portfolio - this is a work in progress :)
Data-Driven, Detail-Oriented,
Problem Solver
Hi! I'm a multidisciplinary builder coming from a spectrum of work experience, including user experience and service design, project management, and sales. As a self-taught artist, I also explore creativity and find moments of contemplative stillness through music, painting, and cultivating plants 🌱
Since my early years of formal business education, I've been guided by a few core beliefs: First, that simple, meaningful products earn retention and referrals. Second, to avoid chasing and building a solution where there isn’t an articulate problem. And third, it all starts with active listening – especially decision making influencers, even if they're not obvious at first.
As product management is so nuanced, I believe in adapting to the sweet spot where data and different perspectives meet intuition and practicality. I find the ability to guide and reconcile natural tension among teams to consensus and championing user-centric design principles as the heart of product management. Setting products up for success isn’t about churning out features, but emphasising simple and easily understandable value to users so we can translate that into sustainable and strong business results.
I've been fortunate to apply this approach to a variety of projects, from healthcare apps and lifestyle products to travel platforms and tools that help small businesses run more smoothly. And I'm excited to continue building, learning, and collaborating with my teams to create things that make a real difference.
A/B Testing
Data Analysis
Metrics
Prioritisation
Roadmap
Strategy
User Stories
Wireframing
English (Fluent)
Mandarin (Fluent)
German (Conversational)
French (Conversational)
“A very high standard that helps push teams forward to produce the best possible outcome. As Product Manager, owns the process and understands how to communicate in all directions so that everyone in the organization stays on the same page.”
— Dominic Ong, Head of Product @ Zenyum
Please feel free to reach out.
I am open to chatting about work or side projects opportunities, sharing my feedback or input, and really anything... As always, I’ll my best to answer you in a timely fashion. Cheers.
"Edna is a very energetic and enthusiastic person.
As a PM, she has good functional clarity of Zenyum flows. She provides requirements accurately and clearly sets the priorities and timelines. Our team can easily communicate with her on blocker issues and implementations. She is very responsive and is always available to the team.
She is also super understanding and supportive in case there are bandwidth or other such issues. She always does UAT of her features and does her own research and debug before raising them to the team. Team meetings with her are super fun and she gives genuine feedback and appreciation to the team."
— Divya Mathew, Technical Lead at Keyvalue Software Systems