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CareHealth

Simplified health tracking covering goal setting, appointment booking, treatment plan review, payment and post-care action plans.

I focused on driving innovation within CareHealth's flagship B2B2C app, building an intelligent, cloud-based platform for preventative health. My approach centered on empowering individuals with real-time AI insights, seamless wearable integration, and intuitive self-service options, all aimed at enhancing consumer wellness at scale.

Recognising the importance of habit formation, I integrated content and gamification strategies. Leading cross-functional teams to boost user acquisition, engagement, and retention, ensuring a strong go-to-market strategy.

I prioritized user-centered design through pain discovery, co-creation, and data-driven decision-making, utilising both qualitative research and data insights to guide product development. This experience underscored the power of collaborative innovation and the importance of a user-centric approach in digital health.

Disclaimer: The following illustrations are prototypes and conceptual samples created for demonstrative purposes only. No proprietary or confidential information is included.

Competitor analysis

Understanding the direct-to-consumer, digital health space

What is different about CareHealth

In the crowded world of digital health, CareHealth stands apart. We're not just about quick fixes or one-off supplements. We're your partners in long-term wellness, offering recurring testing and a comprehensive dashboard that puts you in the driver's seat.

Because true health transformation requires more than just a single test:

1. It demands ongoing monitoring, personalised action plans, and consistent support
2. We close the loop by keeping you accountable and helping you course-correct along the way.

That's the CareHealth difference.

First, we flipped the script on generic healthcare, and built an entire experience stemming from our user's health goals. By capturing our user's precise aspirations in the pre-assessment, we transformed the entire journey into a personalised quest, guiding them towards their desired outcome before they even step into the clinic. From the moment the goal is collected, every touchpoint—every suggestion— is tailored to boosting their vitality, making their clinic visit the culmination of a tailored journey.

We tackled the 'tailored service bottleneck' head-on.

Partners struggled with resource-intensive pre-assessments, so we innovated: an engaging onboarding questionnaire for users that transforms guesswork into targeted insights, empowering sales and doctors to quickly pinpoint user needs.

Imagine arriving at a clinic already knowing your options.

By embedding an 'exploration hub' into the appointment booking flow, we empowered users to discover additional services at their own pace.

This not only enhanced the user experience but also creates a seamless pathway for cross-selling once the user arrives at the clinic, transforming appointments into opportunities.

We reimagined the waiting room.

We eliminated tedious admin with a 'concierge' experience that transformed the pre-appointment process, enabling users to complete remote registration and prep work online.

At the clinic, the user can check-in upon arrival, review the day's checkpoints included in their booked session, and with the power of AI in their hands, they have the autonomy to a guided experience.

Never lose track of your goals

Our AI-powered post-care experience places our users firmly on the path to optimal health. We integrate medical results and wearable data to deliver customised insights and action plans, covering everything from sleep and nutrition to exercise and supplements, with seamless access to expert coaches.

Our intuitive tools simplify diet tracking, giving our users valuable insights into their eating habits and helping them achieve a healthier lifestyle.

Building healthy habits shouldn't feel like a chore.

We've made it fun with a rewards system. Earn points as you make positive changes, and can redeem these points in our marketplace for a variety of health-promoting products and services.

This creates a positive feedback loop that reinforces healthy choices and enhances overall well-being.

Your health journey deserves ongoing support.

Our platform makes it easy for our users to schedule recurring check-ins to stay connected with their progress and make adjustments as needed.

Plus, discover new ways to enhance your well-being with a variety of activities and resources, from tracking workouts to exploring mindfulness techniques — we make staying motivated easy and enjoyable.

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